Perhaps that means we’d discover a whole lot of content we wouldn’t necessarily seek out. Another example is from an about page we did for activpayroll, a global payroll company based in Aberdeen. If you’re into your hamburgers, you’ve probably seen James Foster’s A/B tests, which proved that putting the hamburger inside a box, so it looks like a button, increases use by 22.4%. We all share a common ancestor: the graphic designer. We design them so that our clients can sign off on the look and feel. work and passion of my colleague Steve Brown. And why wouldn’t they? Therefore I disagree because of this and, that the Internet today gives students access to lots of cool things, they allow young people to do their art and, it is a secure way of sending work. All of these things can lead to decreased productivity in the workplace and a disrupted home life. When I was designing magazines, no one ever talked about click rates, or conversion funnels or usability patterns. In “The Creativity Crisis (2011)” I reported that American creativity declined from the 1990s to 2008. It feels like our patterns are complete. Internet is known for its numerous uses and has impacted almost every sector. What impact has the internet had on creativity? Whatever you call yourself – whether you’re a web designer, a visual designer, a UX guru or a ‘creative’ (shudder) – we’re all part of a grand movement, a discipline that spans centuries. For the sake of argument, let’s say modern graphic design was born in the 15th century, with the invention of the printing press. No designer needed, no fiddling around in SquareSpace, no agency fees. I think people read our sites like they do because we design them that way. Think about it. Adding meaning through design is more difficult. Why not ditch the navigation altogether? So I say fuck the rules (responsibly). Subsequently, at the height of summer last year, Sergio Nouvel declared web design dead, triggering a minor uproar among the people who cared. Robots work to a specific set of rules. Instead we design systems, empty templates waiting for content to fill them. What then? So if your starting point is “synergy” (the text equivalent of the handshake picture), you can enhance – or change – the meaning of it by choosing the right image. At this early stage, layouts were straightforward, largely consisting of justified columns and drop caps. My point is that someone else’s A/B test rarely has takeaways for your own project. Shocked yet? With practical takeaways, interactive exercises, recordings and a friendly Q&A. They follow the recipe. Likewise, images can speak for themselves, but in most cases text improves the meaning. By writing an idea into the picture, we can change the context: Immediately, the meaning has changed. The internet is a wonderful place (mostly). Because we no longer know the context of our designs. We desperately love metrics, and we lap it up when someone publishes their results. Results of The 2017 Creativity Crisis Study. Most people really struggle at this point, but as de Bono points out, the solution is to reevaluate the whole pattern – not just the final piece. For the record, the absence of embellishment is not a trend, it is simply graphic design without the bullshit. Our patterns are mature, and “trying to get creative at this point will probably be pointless or even harmful.” He mentions The Grid as a pioneer in automation and artificial intelligence, essentially taking over the role of web designers. The first is arrogance. There will be payment plans and production lines. We’re simply too good at telling each other what to do and what not to do. An unprecedented revolution in communication, it continues to empower more people to publish and share their knowledge than any other phenomenon in history. If we want to survive the Matrix (my robotic dystopian metaphor of choice), we need to maintain ours. You may think you can’t write, or “I’m dyslexic.” That’s fine. So let me ask you this: what’s the point of web designers if there’s a recipe? That every site looks the same. Perhaps we’d consume content in a different way. (Even more annoyingly, we keep referring to it as a trend. And we all have ideas. Web design, on the other hand, is infantile. There are so many things that can go wrong when you can’t give everyone the exact same experience. For the past 25 years, creativity has been in decline. We certainly think so. There will be super sexy templates. It could be affected by what mobile phone they were using. We put blinkers on, and we fail to explore concepts that don’t fit in with the current dogma. New copy. Ironically, it is also one of the main obstacles to creativity. They say the Internet suggests a number of opportunities to cheat, making it much simpler. And the robots really are coming. We must dare to doubt the obvious, to be curious about the mundane, and to ask the silly questions. We focus on the organization of our design assets, not the meaning of them. We cannot know what would happen if the button was in a different color, a different size, or in a different context altogether. I have a confession to make. That we’ve stopped being creative. We choose the familiar. Judgement Day is upon us. And the same goes for hamburgers, or parallax, or even pages weighing a ton: it depends. Maybe it even should. The truth is that by expanding possibilities and automating part of the creative process, we can all be more creative and productive. It’s not quite the above two elephants, but it makes so much more sense than your generic stock image. It has changed the way we live and carry out various tasks. This, of course, is assuming that the creative value of … The internet has lifted the wall between creators and the public, making creativity more meritocratic. What comes first, the F reading pattern, or the F design pattern? Schools are limiting creativity through forced rules and guidelines By Kaylee Vasbinder From year one, students are told to stay within the lines, to only use certain colors, and to read, write or think a certain way. Not just images. We’ve got all these patterns, and they fit so well together that it’s almost impossible to imagine anything else. But remember this: machines have no imagination. Analysis of the normative data showed that creative thinking scores remained static or decreased, starting at sixth grade. No. Is it more inspiring? Well, you wouldn’t be alone in thinking that. Websites at the push of a button. Students get study relevant materials from many sites about the subject they are studying. Boom. We worship atomic design. In the institutions of learning, most of the written work is submitted electronically and not by hand. We’ve finally got a good handle on typography, we have blend modes and animation, we have Retina screens. We fail. Perhaps every website could have a contents page, leaving all the other pages free of clutter. – Michael Stirrup, Financial Director at Waterstons. There’s the Grid. People read differently on the web, we’re told. In fact, as far as I’m concerned, we’ve barely scratched the surface. This whole feature area is hard-coded. And here’s what we launched at the end of last year: Is this more expensive than a standard hero image with a text editor? We don’t have to. And that paradigm is based on the fallacy that graphic design equals the sum of its parts. originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from … In other words, as far as everyone else is concerned, the tests prove nothing. Internet has brought about numerous changes. His core idea is the fusion of two minds, the coming together of a mentor and a mentee. And I’d much rather have the web be a mix of horrible and wonderful than an ocean of beige. We’re ready to experiment. At the kickoff meeting, the CEO hands you this picture for the home page: Now, if your text is Lorem ipsum, you’re pretty screwed. No surprise. In addition, the results also reveal that the youngest age groups (5 and 6-year-olds) suffered the greatest. You’ve just made the user think. Why are we so obsessed with having every page accessible from anywhere, instantly? That, if everyone just follows best practice, we’ll create the perfect web. Content management systems often force your hand when you do a layout; for example, by requiring content areas to be variable height, or using overlays over images because you don’t know when the client will change the background. Let’s look at some real-life examples. We no longer tailor layouts to suit a particular feature. The Torrance Tests of Creative Thinking (TTCT) was developed in 1966 and renormed five times: in 1974, 1984, 1990, 1998, and 2008. We’ve almost moved past centre alignment as the default and we’ve swapped ornamental skeuomorphism and shiny buttons for what we annoyingly call flat design. The Grid – a piece of software – analyzes your content and makes a website out of it. Questions like, “Why do we always put the logo in the top-left corner?” or “Why do we always put the navigation at the top of the screen?”. The problem is, the more guides there are, and the more we repeat them, the more they start to sound like commandments. Here’s their first campaign after the launch of the site. Zeus, our 8-month-old Weimaraner, is a couch hog. Please check back in a few minutes for more options. Every week, we send out useful front-end & UX techniques. Espen Brunborg is Head of Design at Primate, a web agency driven by an overwhelming passion for the web industry and a slightly unsettling love for monkeys, and … I’m using the word ‘proved’ quite generously here. And others will follow. They could be influenced by the apps they are already used to. Using Lorem ipsum is the same as not having text at all. As an example, he provides the reader with a puzzle that involves combining an increasing number of shapes to create a larger, simple shape (such as a rectangle). Do hamburger menus work? There will be themes. As our industry matures, we see the rise (and sometimes fall) of contentious issues that polarize our community. Are carousels inherently bad? I doubt it. I don’t think so. A little later, we got mavericks like David Carson, who literally threw out all the rules and transformed the page into a playground for creativity. First of all, because A/B testing excludes the rest of the alphabet. No comments have been posted on this debate. Despite our best efforts, the answer to most design related questions is still “It depends.” Throwing pseudo-scientific stats around Twitter doesn’t change that. In 2015, Noah Stokes chimed in, telling us web design is losing its soul, no less. Maybe getting lost is a good idea sometimes? Despite our best efforts or intentions, we simply don’t have the tools, or data, to say how well something works across all contexts. They want something that says that they’re different from the rest, that they are honest, and that they have courage where others lack it. Our medium is different, of course. By all means, test your stuff and see what works best for you. This pattern largely persisted, although towards the 20th century, under the influence of art nouveau, designs became more ornamental and flourishes were added across the board. One of the sectors that internet has had huge impact on is the travel and tourism sector. On the web, of course, content is an entirely different beast. We absolutely need to consider performance, and usability, and all the other things that make web design difficult. If it was not done the way others expected, they would fail the assignment or be told to do it over again. We break sites down into component parts and create style guides. I use parallax. And when there is no context (read: content), all that’s left is visual effects and polish. Founded by Vitaly Friedman and Sven Lennartz. And the longer the lifespan, the more you can invest in it. First the research. Without a CMS, we can be much more bespoke, making use of creative typography, fixed positioning, animation, unique illustration, and so on. This feature benefits users by quick access to needed info at ease. Or, as this simple A/A test shows, it could be coincidence. Brunborg We’re not writing an essay here; we’re just using words to sketch out an idea. For the record, I have since spoken to Matt, and he pointed out that he’s not advocating a lack of creativity, rather “lamenting the constant re-engineering of solved problems at the expense of being creative. Last, but not least, the history page for Cruise Loch Ness (yup, they do cruises on Loch Ness). Horizontal navigation. The second problem is this: with so much focus how to do stuff, how to implement stuff, we forget our most valuable assets: meaningful ideas. By the temperature outside, or whether they were in a rush, or in a meeting, or on the toilet. Why? So why do all websites look the same? Rare content types – that is, content that isn’t replicated throughout the site – usually don’t need a CMS. What if we designed for landscape instead of portrait? And in the process, we offer what the machines can’t: memorable, original and creative experiences. We put our navigation at the top, our content directly below it, and our sidebar on the left-hand side. “Frameworks and templates have us covered”, Sergio said. We’re not actually finished. With a CMS, we have to be generic. You may think I’m an idiot. But generic solutions are. The term ‘lateral thinking’ was coined by Edward de Bono in 1967 and made famous by his 1970 book by the same name. And the client can’t change it. The lack of creativity in teenagers and students is also another one of negative effects of Internet rooting from its benefits. Most of us use a carousel every single day. The robots are coming. Adding each new piece to the existing shape is easy. We simply had to trust that our readers knew how to open the magazine, how to find the contents page and how to read page numbers. Many articles blame social media to negatively affect creativity and reduce the designer’s ability to create new ideas. II. Social media, humor websites, and games are just a few of the many things available that many internet users use to fill perhaps too much of their time. Pagination. That our sites perform well. New illustration. Both these styles were challenged in the early 20th century by the modernist movement, which advocated asymmetrical layouts, simplicity and more complex grid structures. The Internet is commonly blamed for encouraging cheating among students. The most boring image on earth is suddenly intriguing. The discipline has arrived at a place where rules have been defined, but we also have the maturity to know how – and when – to break them. This piece of text was written by a copywriter, and Steve had the great idea of letting the typography sink into the loch. This is not only for students but the teachers also get connected to get various researcheswhich enable them to reinforce t… They have no imagination. Well, I guess the jury is out on that one. Second, there are simply way too many factors at play, making us unable to pinpoint exactly what determines the results. We can take the blue pill: we carry on as we are. Since 2008, my research reveals that the Creativity Crisis has grown worse. They can’t create something that’s original and meaningful. For the best part of our short history, we’ve focused on creating a recipe for making websites. (We had no accurate way of checking.). Is web design dead yet? But I do think we’re facing formidable obstacles to new ideas. But this is a chicken and egg situation. If you want to receive email updates for this debate, click the, You are not eligible to vote on this debate, Internet has decreased the creativity of students. This debate has been configured to only allow voters who meet the requirements set by the debaters. Is it worth it? On the web, things are not that easy. EFFECT OF INTERNET ON THE ACADEMIC PERFORMANCE AND SOCIAL LIFE OF UNIVERSITY STUDENTS IN PAKISTAN If it can be done with an algorithm, it will. That we’re finished. What I actually mean is that Foster’s tests showed us particular results from a particular period of time on a particular site, using a particular set of hamburger icons. I think. Are web designers incapable of being creative? That as long as we neatly organize, theme and polish each element of a website, we’re doing it right. We’ll make horrible things, bloated things, painful things. Note: this is a write-up of my talk delivered at SmashingConf Barcelona 2015. According to, 66% of artists are encouraged to share items on social media. What if we broke our layout into sections, spanning the full width of the viewport? Imagine you’re designing a site for a legal firm. And carousels. It could be differences in the technical background of the audience. It means that at least in some contexts, carousels work. The Pew Research Centre in America recently surveyed almost 2,500 teachers and found that 77% thought that the internet had a "mostly positive" impact on students… And I don’t simply mean sending an email to the clients and asking them to pass on a Word document. According to Noah, RWD patterns have become habitual, we’ve become stuck in them, and we’re struggling to break out and be different. If you sincerely believe that cheating is the 21 st century disease, you will change your … Take that in for a moment. We absolutely need a standards movement. Lack Of Creativity . That is a great thing. But Elliot’s been right, and he’s not alone either. A fair point. Yesterday it was hamburger menus, today it is page bloat. But that’s exactly what people should be paying us for. Of course, the bigger the disparity between the picture and the text, the more memorable it gets. We share the same history. Our process looked pretty much like this: We were a team: content and design, together. Until you hit the last piece. We start our processes, not by coming up with ideas and concepts, but by creating element collages: collections of buttons and paragraphs and feature boxes. The total sample for all six normative samples included 272,599 kindergarten through 12th grade students and adults. We’re trivializing creativity. Why? With changes in lifestyle brought on by innova-tions in digital technology, teachers, administrators, and parents alike are questioning The internet hasn’t killed creativity, and web design isn’t dead. By using this site, you agree to our Privacy Policy and our Terms of Use. Looking at the bigger picture, I believe Matt – and many more – would agree that we’re not done inventing yet. Because the basis of graphic design is image plus text. If we are to raise our collective creative bar, we need to reclaim content as part of our process. Or is it? Sure, we’ll make mistakes. Which means that as long as people a) know how to operate the carousel, and b) actually want to see what’s on the next slide, carousels may actually be all right. Then they move down the page a bit and go across again, before they scan the content’s left side, in a vertical movement. So where do we stand? Isn’t it beautiful? In a word, no. The Internet is the world of knowledge. I’m not knocking A/B testing (or James Foster, for that matter). I think that if we changed our design patterns, the reading patterns would change too. And day by day its scope and reach is increasing. Espen I’ve just started to look into it, so I won’t pretend to have an answer—but I do have a hunch. 2006–2020. But we can’t ignore our past. We start to think we’ve solved it. Conversely, changing images has a profound effect on the same piece of text. I wonder if we’re stuck right now. Well, don't you think internet is the greatest example of creativity of humankind? Around 10 years ago, I started my career in a small publishing agency called White Light Media. An unprecedented revolution in communication, it continues to empower more people to publish and share their knowledge than any other phenomenon in history. We animated it. And the first of these obstacles is the C-word. And most people did. Something wonderful. By their emotional state. Of course not. Should parallax be banned? Of course, lots of graphic design is text only – that in itself is a design decision – but in most cases, photography or illustration improves the experience. Well, first of all, editorial design is no longer bespoke. Well, yes. Our future is bleak, people. I have discussed content, rules and pattern fatigue as major obstacles to creativity online. And in that history lies the key to our survival. And most of our non-mobile viewports are landscape. More about Both together. We fail again. I hope you can excuse the imprecise nature of this summary of events, the details of which have little to do with my point, which is that graphic design has come of age. And if you don’t have text, you don’t really have graphic design. The internet is a wonderful place (mostly). How to Promote Teacher's Interactively with Students: The Internet has brought about dramatic. Instead of just imposing flat limits on the amount of screen time for tweens and teens, Heitner says we should look at what they’re doing online, and “at creativity versus consumption because ‘screen time’ is kind of a meaningless term these days.” Kids can be creative in front of … New animation. We no longer match meaningful headlines with complimentary images. In a 2010 study of about 300,000 creativity tests going back to the 1970s, Kyung Hee Kim, a creativity researcher at the College of William and Mary, found creativity has decreased … Without the navigation as a primary means of moving around the site, perhaps the content can do the job instead. So before you start limiting your ideas, ask yourself two questions: how rare is the content I’m designing for, and how likely is it to change? The feature (above) we did for Waterstons is a good example. Right now is easily the most exciting time ever to be a web designer. Web design is just an extension of graphic design – they are the same thing. So we’re left with a choice. Don’t be daft. We wrote it. It begs the question of how technology affects the writing skills of students. Almost everything these days has gone online. Kyung Hee Kim is a professor of creativity and innovation at The College of William & Mary. So, it’s starting to look like the Internet is inundating kids with so much information, they can’t focus on one thing (almost like Internet-induced ADHD). 100 practical cards for common interface design challenges. That we follow the right UI patterns. Even hamburgers. On the other hand, however, the CMS has, in many, many cases, moved content from the start of the process to the end of the process. This doesn’t mean it can never change. Have you seen a meme like the one below floating around the internet recently?A strong argument for technology killing creativity is that kids (and adults) who always have their heads in their phones, tablets or laptops lack imaginative activities that help to promote creativity.Has the device in your hand become the technological distraction Aldous Huxley described, keeping thought at bay?Scientific study tells us that we need time to daydrea… But I can sense your judgement. By creating so many rules for ourselves, we miss out on those ideas. Not just text. Rules are stifling. Soon, it will be virtually free to create a nice looking website. Web design is dead. Have we simply stopped caring? Or we take the red pill: we go beyond the obvious and enter Wonderland. Half my colleagues were editors. We perfect the recipe. It’s no surprise we design to this pattern. And in the world of magazines, content is taken seriously. What if the home screen only consisted of a hamburger menu and nothing else? The very tools we’ve built to make our jobs easier are turning on us. Subscribe and get the Smart Interface Design Checklists PDF delivered to your inbox. There are tons of places we could put the logo, and there is no reason other than expectation not to put the navigation at the bottom of the screen. Now, there will always be best practice and best practice is usually good practice. What happens when we remove ourselves from content? A crazy notion considering the magnitude of tools and resources we have at our disposal. This is where we should unleash our inner copywriter. Although social media websites may be seen as distractive from the main creative process, there are advantages of using the social media to serve creative people as following: Source of Inspiration Many social networks started to support different types of media including images, animated GIFs, videos and sound tra… Think about this: if carousels are inherently bad, how come practically all smartphones use them as the main means of navigating? We fall in love with sexy. It makes sense because that’s how users read websites. Common content, like a news article or a product listing, is likely to need a CMS, because they tend to have relatively short lifespans, and their content type is used across multiple entries on the the site. That I’m going too far. In some ways, I think the Internet’s made it harder to become creative because it encourages us to be interested in all the wrong things. The importance of educating students to think critically and creatively was recognized over 2,000 years ago by Socrates, reworked in the 1950s by Benjamin Bloom, and rein-forced by many modern-day educators.